Möllberger Str. 8, 18 32602 Vlotho-Uffeln | |
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Market strategy |
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Our target customers are those organisations within various sectors that are at the top of their game. Our customers want the specified product requirements to be fulfilled quickly, and are looking for advice during implementation and quality and flexibility in terms of distribution. The way our company is organised is geared towards meeting these demands. We create added value by producing bespoke components within an industrial design context and structural mechanical elements for capital goods. Bespoke means: producing elements which are not available on the open market as standardised series products or modules. Before we even consider advancing to the production stage, we offer our customers a consultancy service as early as the project planning phase. The know-how we have acquired in relation to specialised production processes for all kinds of sectors and the experience we have accumulated by sustaining a 30-year presence on the market mean that we can offer our customers major advantages, even within the context of developing proprietary products. By planning projects for a range of sectors, we have managed to establish spheres of competence within our corporate structure for groups of products and customers. Our experience and knowledge of interfaces within projects and the associated terminology enable us to get to grips with bespoke project requirements quickly. We make these benefits crystal clear to our customers. What makes us stand out from other, similar product areas is the way we develop bespoke electronic modules and systems for processing electronic signals. We can act as an interface between these product areas or install electronic modules at the customer's request. In the future, we shall continue to gear our organisational structure and the technology we use towards our defined process for adding value so that we can offer our customers and partners reliable levels of performance and development capability. We are continually developing the competence of our company by means of professional development programmes and by recruiting new employees with specialist knowledge. Canvassing for projects is carried out across all sectors. We strategically concentrate on each of the potential sectors in turn. Our services are presented (comprehensively) to customers by competent sales advisors. When focusing on our range of products and services, the idea is to highlight our capabilities, demonstrate our unique selling points compared to our competitors and differentiate ourselves from other product areas within the context of broader projects. Customer requirements that extend beyond this scope are fulfilled exclusively by specialist partner companies. To maintain our market position and our market image, we ensure that customer projects undergo an incoming factory check before they are finally implemented.
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